What changes.
Generated imagery can be useful for exploring an idea or preparing a clearly labelled concept. The image still needs to fit the business, the audience, and the purpose of the communication.
Start with the assets that must stay accurate: the real logo, product details, approved colours, and any genuine client material. Treat them as requirements rather than something the generator is free to reinterpret.
Review the final image at the size people will actually see it. Check text, proportions, recognisable details, and what the scene appears to claim. Keep a record of which assets were supplied and which parts were generated.
A generated concept should never masquerade as client evidence.
A practical example.
A fictional studio explores visual directions for a campaign using generated backgrounds. The approved wordmark is placed as its original asset, and the concept is labelled before review. A real project photograph is used for the case study.
- Brand brief
- Visual concept
- Approved asset
Put it in place.
Start with the smallest version you can inspect from beginning to end. Agree the process before connecting live business data.
- 01
Define the purpose and where the image will appear.
- 02
Gather approved logos, colours, and reference assets.
- 03
Write the details that must remain accurate.
- 04
Generate or edit a concept within those constraints.
- 05
Review accuracy and any implied claims.
- 06
Check the final crop and legibility.
- 07
Save the approved version with its source notes.
Check the handoff.
- The original logo remains accurate.
- Product or service details have been checked.
- Generated scenes are not presented as real project outcomes.
- The final crop works at the intended display size.
- Approved files and their source notes are easy to find.
What to avoid.
- Using fake product images as proof.
- Changing logos randomly.
- Overpromising results.
- No review process.
- No record of where an asset came from.
Further reading.
Official documentation for the concepts and tools mentioned here. Follow the provider’s current instructions when implementing a connection.