Client work / Child care

Whalley Daycare

A warm, trustworthy digital experience that helps parents understand the daycare, explore programs and locations, and take the next step with confidence.

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Whalley Daycare homepage showing program information, registration CTA, and playground photography

The starting point

Good proof was already there. Parents had to work to assemble it.

The client-provided legacy site carried real trust signals: more than 50 years in service, four programs across three facilities, educator credentials, affordability information, operating hours, and registration contact details.

That information was split across Home, About Us, Programs, Our Teachers, Gallery, and Contact pages. Long text blocks, inconsistent headings, and a time-sensitive availability banner competed with the core parent journey.

Legacy-site evidence

The redesign started with published facts, not invented positioning.

Screenshots captured from the client-provided legacy site and reproduced here with permission.

Legacy Whalley Daycare homepage showing its multilingual welcome, service history, and playground
01 / Established trustThe homepage stated more than 50 years in service and paired that history with real playground photography.
Legacy Whalley Daycare About page showing four programs, three facilities, and affordability information
02 / Program footprintThe About page documented four programs across three facilities alongside CCFRI and Affordable Child Care Benefit information.
Legacy Whalley Daycare Programs page describing group, multi-age, and kindergarten transition care
03 / Useful detail, dense deliveryThe Programs page contained meaningful age ranges and care details, but required parents to scan a long, visually inconsistent page.

The customer journey

Answer the questions a parent asks before they inquire.

The strongest proof here is the digital experience itself—not a forced automation story.

  1. 01Establish trust

    Real location imagery, longevity, educator credentials, and direct contact details.

  2. 02Explain programs

    Age ranges, care options, and location information are easy to scan.

  3. 03Design for mobile

    Parents can navigate, call, and check availability without fighting a desktop layout.

  4. 04Create a clear inquiry path

    Registration interest moves toward one obvious next action.

Delivered capability

A credible local presence designed around parent decisions.

Program presentation

Group care, multi-age care, age ranges, and location context are organized for quick understanding.

Trust made visible

Community history, educator credentials, real photography, practical details, and affordability information support an informed decision.

Inquiry flow

Registration interest moves toward one visible next action across desktop and mobile.

Relevant project inquiry

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